19 November 2010

MySpace deal looks to Facebook to gain and retain users

(BBC)
The once dominant MySpace has turned to the company that stole its crown, Facebook for help to drive users to its ailing site. The two launched Mashup with Facebook, to let MySpace users log into their Facebook accounts through their MySpace page. This means users can port over their likes and interests listed on Facebook. In turn users will get a stream of entertainment content based on these preferences.