26 October 2010

UK - Children want gadgets not toys for Christmas

(Daily Telegraph)
Children are turning their backs on traditional toys at Christmas in favour of the latest high-tech gadgets, a new study suggested. A breakdown of the top 10 most wanted toys for this Christmas among children aged five to 16, revealed a grown-up taste in gifts, with Apple products, including the iPhone 4, iPod Touch and iPad dominating the top three places. Approximately 39 per cent children quizzed desired Apple gadgets this year, with 17 per cent of five to eight- year-olds, 50 per cent of nine to 12-year-olds and 66 per cent of 13 to 16-year-olds all putting Apple items at the top of their lists. The report also highlighted the growing similarities between boys' and girls' preferred Christmas presents, with both sexes increasingly opting for gender neutral gadgets.