The European Award for Best Children's Online Content is a competition organised jointly by the Safer Internet Centres in 14 Member States and the European Commission's Safer Internet Programme, to encourage the creation of online high quality content for children. The competition is organised for the first time in 2010-2011 as a pilot. It will take place in two stages: 1. National competitions in 14 countries organised by the Safer Internet Centres (The opening and closing dates of the national competitions are decided by each country. Please consult the information for your country). 2. The first prize winners of the national competitions complete for the European Award (award in June 2011). Neelie Kroes, Vice President of the European Commission for the Digital Agenda, said: “Children start going online younger and younger, and we need to make sure they are confident online, and that they can find exciting, safe, educational and age-appropriate content as they surf the web".