01 September 2010

UK - Advertising Standards Authority gets online power

The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media. The ASA will also have the power to ban marketing statements on social networks such as Facebook and Twitter. Last year the body received over 3,500 complaints but over half of the adverts were outside of its remit. see also Google and Yahoo back ASA in policing online ads (new media age).