14 September 2010

App Store rules: Olive branch or air cover?

Apple has surprised many by posting significant changes to its developer license agreement (PDF) along with rules for those creating applications for the iPhone, iPod Touch, and iPad. Most notably, Apple relented on the kinds of tools developers can use to create apps, which means Adobe's Flash compiler is back in, and changed its mind on how ad networks can be integrated into apps. So why did it? The timing is certainly curious, since Apple rarely gives up information willingly about anything related to how the company works. The fact that regulators were sniffing around Apple's policies was likely a motivating factor. The FTC started asking questions in June about why certain developer tools and ad networks were banned from use in apps. see also iPhone apps that wouldn't get approved today.