26 August 2010

Tobacco firms' use of YouTube probed

The study analysed 163 clips from video-sharing site YouTube The tobacco industry may be using websites such as YouTube to get around a ban on advertising cigarettes, a study says. Researchers in New Zealand studied the video-sharing site and found a number of pro-tobacco videos "consistent with indirect marketing activity by tobacco companies or their proxies". They say governments should consider regulating such content on the net.