12 July 2010

UK - Facebook to promote new safety app

Though it has successfully resisted pressure to install a mandatory "panic button" on users' home pages, Facebook has permitted the U.K.'s Child Exploitation and Online Protection Centre (CEOP) to build an app for its platform that members of the social-networking site can use to report online abuse directly to CEOP or seek advice about potential dangers of the Web. Called ClickCEOP, the app has been released following negotiations and eventually a partnership with Facebook. U.K.-based Facebook members between the ages of 13 and 18 will see an ad on the site that encourages them to install it - the same way that they would install any other third-party Facebook app. CEOP also has a new "fan page" with resources geared toward young Facebook users in the U.K. see also Facebook: Let's not call it a 'panic button' (Guardian) and So-called Facebook "Panic button" is about engagement, not panic (Huffington Post) by Larry Magid and Facebook's Panic Button: Who's panicking? And who's listening? (danah boyd).