13 April 2010

Facebook and Google Dominate Online Identity War

A new study from OpenID company JanRain shows that users heavily prefer to use their Google and Facebook logins on websites that offer third party sign-in options. In many segments, such as media, retail and technology, Facebook outstrips other authentication services by a sizable margin. Still, for JanRain's entire client base of 170,000, Googlee remains the most popular login service overall, commanding about 38% of all user authentications.