24 March 2010

UK - Ad regulations limit collection of under-12s' data

(OUT-LAW News)
Marketers must not collect personal data from children under 12 years' old without consent from a parent or guardian, according to new advertising rules. Two new Codes of Practice will come into force in September. The new rules outlaw the collection of children's information; simplify the structure of broadcast ad regulation; and carry new rules against 'greenwashing', the practice of making misleading claims for a product's environmental credentials. The Committee of Advertising Practice (CAP) and Broadcasting Committee of Advertising Practice (BCAP) Codes operate the Codes, to which advertisers sign up and which are policed by the Advertising Standards Authority (ASA).