24 March 2010

EU - Google AdWords cleared by European Court but advertisers warned over trade mark abuse

(OUT-LAW News)
Google's AdWords system does not break trade mark law but companies can still stop their trade marks being used in the system in some circumstances. The Court of Justice of the European Union (CJEU) has said that Google's AdWords system does not violate the trade mark rights of a brand owner when its trade marks are used by another to trigger adverts. It said, though, that the advertiser does infringe trade mark rights in some cases and that trade mark owners can demand that Google stop the use of its trade marks, and that Google will be liable for that infringement if it does not act quickly to stop that use.