18 February 2010

Users will pay for content online, with a few catches

(Ars Technica)
Magazines and newspapers may have some hope in getting consumers to pay for online content after all, though people trying to generate income by writing blog posts and making YouTube videos may not be so lucky. Media research firm Nielsen has found from its latest 52-country survey that there are indeed opportunities to make money on content, but users can be choosy about what kinds of things they're willing to pay for. The survey, which included more than 27,000 customers globally, found that consumers are (naturally) more inclined to keep already free things free. Still, things that people pay for offline—such as movies, music, and games—were the same things that people were most willing to pay for (or consider paying for) online.