10 February 2010

Facebook is the new threat to Google

More people are coming to US news sites via Facebook and other social networking sites such as Twitter - supplanting Google News, which had been one of the primary sources of readers, according to research by the metrics company Hitwise. During the past year, the proportion of traffic that Facebook sends to US media sites has tripled from around 1.2% to 3.52%, while that sent by Google News has remained roughly static, at around 1.4%.