04 February 2010

An engineer's perspective on privacy

(European Public Policy Blog)
Ever wondered what data Google's search engine collects and why we retain search logs for certain periods of time? Here's a hint: it's not to personalise advertising as many people wrongly assume. Our first ever Brussels Tech Talk was about this and other questions on online privacy, given that it was Data Protection Day. Dr Alma Whitten, Google's engineering lead for privacy, addressed a full room of policy makers and other interested stakeholders. Alma demonstrated how we harness the power of data to "learn from the good guys, fight the bad guys, and invent the future." You can watch the video of the talk, and follow along with her presentation.