05 January 2010

The year of the paywall - Newspapers will try to persuade online readers to pay in 2010

In the coming months Rupert Murdoch, News Corp's boss, is expected to introduce paywalls on the websites of the bigger publications in his stable, such as the Times of London and the Sun. Last month Axel Springer, a large German publisher, began charging for some of its newspapers. Variety, a trade publication for Hollywood, has begun demanding money. The New York Times is pondering a similar move. Will these paywalls, however carefully crafted, persuade people to pay for something they are used to getting free? A barrage of surveys suggests it will be difficult.