10 December 2009

Virgin Media to roll out copyright infringement detection tool

Virgin Media is trialling a copyright infringement tool that could be built into the technology underpinning its upcoming music download subscription service. The Detica-supplied system is now being tested by the internet service provider (ISP) in what is claimed to be a UK first. According to Virgin, the trial is aimed at understanding how consumer behaviour is changing and will also support upcoming government requirements for measurement of copyright infringement levels on ISP' networks. see also Net piracy: The people vs the entertainment industry (New Scientist) and What does Detica detect? by Richard Clayton.