16 November 2009

EU - Commission forms industry body to solve behavioural advertising problems

(OUT-LAW News)
The European Commission has formed a new group, the Stakeholder Forum on Fair Data Collection, in an attempt to regulate companies' growing gathering and use of customers' personal data. The group has been formed to address problems the Commission says are eroding consumer trust. Online retail is increasingly dependent on information on users' browsing habits and demographic information gathered from them. Consumer Commissioner Meglena Kuneva has created a new industry body that she wants to address the privacy and consumer protection problems faced by the users of online retail services. See "Consumer Privacy and Online Market" Speech by Meglena Kuneva European Consumer Commissioner, BEUC Multi-Stakeholder Forum "Consumer Privacy and Online Marketing: Market Trends and Policy Perspectives" Brussels, 12 November 2009.