14 July 2009

UK - Morgan Stanley teen intern on peers' media use

(Net Family News)
A report by Morgan Stanley's 15-year-old intern Matthew Robson on his friends' media habits got "five or six times more feedback" than its European media team's usual reports, the Financial Times reports. Robson "confirmed" that teens don't use Twitter; don't watch much TV or listen to much radio, preferring music-focused social sites such as Last.fm; "find advertising 'extremely annoying and pointless'; and, as in newspapers, "'cannot be bothered to read pages and pages of text'" instead of "summaries online or on television." Teens' "time and money is spent on cinema, concerts and video game consoles which, [Robson] said, now double as a more attractive vehicle for chatting with friends than the phone." See also Dissing Matthew Robson (or was that Morgan Stanley?).