28 July 2009

UK -Government advice urges tweeting

New government guidance has been published urging civil servants to use the micro-blogging site Twitter. Launched on the Cabinet Office website, the 20-page document is calling on departments to "tweet" on "issues of relevance or upcoming events". Neil Williams, of the Department for Business, Innovation and Skills (BIS), published the "template" strategy. Writing on the Cabinet Office's digital engagement blog, Mr Williams - who is BIS's head of corporate digital channels - conceded that 20 pages was a "a bit over the top for a tool like Twitter" but added: "I was surprised by just how much there is to say - and quite how worth saying it is."