26 July 2009

Associated Press plans tracking system to enforce its rights online

(Guardian )
The largest US news agency, Associated Press, says it is backing its threat to act against illegal use of its content online through a new system to track how its news stories, pictures and videos are used by websites and to enforce its terms of use. Ap intends to create a news registry that will tag and track all its content online to ensure compliance with its terms of use. The system, which will initially cover AP text content, uses a built-in "beacon" to alert the news agency about how each piece of its content is being used. The system will be extended to content from the 6,700 media organisations that are members of AP early next year; ultimately it will also cover photos and video. see also Newspapers, news & internet - important developments - "DRM for news" & tracking copying of news stories (Tech & Law blog).