03 June 2009

Study: Young adults haven't warmed up to Twitter

(CNET News)
While 99 percent of 18- to 24-year-olds have profiles on social networks, only 22 percent use Twitter, according to a new survey from Pace University and the Participatory Media Network. This is consistent with what some observers have said about Twitter's recent push from early-adopter territory into the mainstream: that it's catching on with a slightly older demographic than the teenagers and college students who formed Facebook's initial core. But of those young people using Twitter, the survey found that 85 percent of them follow friends, 54 percent follow celebrities, 29 percent follow family members, and 29 percent follow companies - not stellar news for the brands and marketers that have flocked to Twitter as the latest "conversational" destination.