08 June 2009

Kids targeted in net ad push

(Audtralian IT)
Marketers are joining children in turning off the television and shifting their advertising attention to the unregulated world of the internet. There they are creating new levels of interaction with their consumers while raising deeper concerns with web-challenged parents. Social networking sites, game pages and video portals are becoming the preferred choice for brands that at once are providing large chunks of content while also gaining valuable information about growing consumers.