01 March 2009

Facebook's "In-House Sociologist" Shares Stats on Users' Social Behavior

(Inside Facebook)
The famous Dunbar number, or "theoretical cognitive limit to the number of people with whom one can maintain stable social relationships", is generally accepted to be about 150. However, in a recent interview with The Economist, Cameron Marlow, a research scientist at Facebook, shared some interesting stats on Facebook users' social behavior patterns. His findings: while many people have hundreds friends on Facebook, they still only actively communicate with a small few. Or to quote the author of the article, "Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever." see also Primates on Facebook (Economist).