13 February 2009

US - FTC Staff Revises Online Behavioral Advertising Principles

(Press Release)
Federal Trade Commission staff have issued a report describing its ongoing examination of online behavioral advertising and setting forth revisions to proposed principles to govern self-regulatory efforts in this area. The key issue concerns how online advertisers can best protect consumers' privacy while collecting information about their online activities. See also Targeted Online Advertising: What's the Harm & Where Are We Heading? (Technology Liberation Front) and Privacy groups slam new rules (BBC).