21 September 2008

EU - UK government responds on Phorm

(BBC)
The government has outlined how a controversial online ad system can be rolled out in the UK. In response to EU questions about its legality, it said that it was happy Phorm conformed to EU data laws. But any future deployments of the system must be done with consent and make it easy for people to opt out. The European Union had demanded clarification about the system which tracks web habits in order to provide better targeted ads.