06 August 2008

EU - UK questioned on online ad system

The UK government has until the end of August to respond to a letter from the European Union about the controversial online ad system Phorm. EU commissioner Viviane Reding has asked the UK government to clarify whether the system is in breach of European data laws. Phorm's so-called Webwise system tracks users' web habits in order to better target ads at them. BT is due to begin a widescale trial of the service imminently.