29 June 2008

Social applications driving the mobile web

New research suggests that global mobile web users will jump from 577 million today to over 1.7 billion by 2013. Juniper Research attributes the growth primarily to surging demand for collaborative applications, and greater penetration of next-generation mobile infrastructure. Accessing social networking, user-generated content, instant messaging and location-based services on the go will drive more and more people to the mobile web, the report claims. However, this shift towards the direct-to-consumer model will put pressure on mobile network operators and handset manufacturers to relinquish some of their control over the value chain by opening up networks and devices to third-parties.