28 June 2008

EU - High prices and lack of transparency source of anxiety for data roaming customers

Use of mobile data services within individual Member States is growing much faster than cross border data roaming services, says a Connect2Roam study carried out for the European Commission. This is because mobile operators are introducing aggressive retail rates to compete with existing broadband offers. However, use of data roaming services remains limited as consumers are discouraged by extremely high charges when compared to national prices, as well as a lack of transparency related to the pricing by volume of data (Megabytes) used. High-volume users are susceptible to bill shocks if, for example, they surf the internet for long periods when using their datacard connection on a laptop computer.