06 May 2008

NZ - Research shows how Kiwi kids use the media

New research shows that New Zealand children are savvy media users and that while there has been an explosive growth of media devices in homes in the past few years, television remains the principal form of entertainment. The research, Seen and Heard, was carried out by Colmar Brunton for the Broadcasting Standards Authority (BSA). It involved interviewing more than 600 children aged between six and 13 and their primary caregivers. The focus of the research was how New Zealand children use and respond to media, including television, radio, the internet, and cell phones.