23 May 2008

Google founders in web privacy warning

Social networks and other companies' "aggressive" attempts to target advertising according to users' search behaviour risk damaging the internet industry's reputation, Google's co-founders have warned. Google has faced particular resistance in Europe to its policy of retaining users' search history to improve search results, but comments made by Sergei Brin and Larry Page to journalists at a Google conference in Hertfordshire seemed designed to identify others as the bigger threat to internet users' privacy.