06 March 2008

UK - YouTube most popular networking site

YouTube is now the most popular social networking website in the UK, overtaking the user-edited encyclopedia Wikipedia with 10.4 million unique users during January. The Google-owned video-sharing site saw a 56% increase in traffic from January the previous year, cementing the popularity of online video among web users, according to newly released Nielsen Online figures. Nielsen Online estimates that nearly two-thirds of UK web users - or 20.8 million people - visited at least one of the top 10 social networking sites.