20 March 2008

SE - Swedish court rules against ads

Sweden's Supreme Court has ruled that advertising breaks inserted into films violate the film-makers' copyright. The case was brought by directors Vilgot Sjoeman and Claes Eriksson, who sued television channel TV4 for introducing ad breaks into their films. The two directors never gave permission for ads to be shown during their films. The ruling will not stop all ads on movies shown on Swedish TV as most directors have signed waivers to allow ads in order to obtain funding.