20 March 2008

EU - Mobile Internet Usage In Europe To Surge Over The Next Five Years

(Forrester)
Thirty eight percent of cell phone users in Western Europe will use mobile Internet services by 2013 according to a new five year forecast by Forrester Research. The growth in adoption means that 125 million Europeans will access the Web regularly from their mobile phone – triple the number that do so today. One of the key drivers will be the proliferation of 3.5G-enabled devices, which will overtake the number of GSM-only and GPRS phones by 2010. By 2013, one in four consumers will own a 3.5G-enabled phone. Forrester Research Analyst Pete Nuthall said "Deploying high-speed mobile networks and rolling out advanced handsets are not enough to spark demand - our data shows that less than half of 3G phone owners use the 3G capability on their phone. To drive the mobile Internet, operators will need to push flat-rate data plans, increase the number of relevant services and applications, and introduce new devices that provide a better user experience."