09 March 2008

Concern in Europe on Cellphone Ads for Children

(New York Times)
Bright new "kiddie" telephones have begun appearing on the market that can speed-dial grandma and grandpa with a click of a button. The MO1 - developed by Imaginarium, a toy company, and Telefónica in Spain - prompted some parent groups in Europe to demand a government ban on marketing to children. In France, the health minister recently issued a warning against excessive mobile phone use by young children.