15 March 2008

Ban junk food advertising on internet, say campaigners

(Guardian)
Food and drink companies should be banned from marketing unhealthy snacks and drinks to young children via new media such as social networking sites and text messaging, a coalition of international consumer groups and health bodies recommends. The group is urging governments to adopt a code that they say would curb the rising obesity rates among children. The code would restrict junk food marketing, including outlawing the use of cartoon characters, celebrity tie-ins, free gifts and competitions aimed at younger audiences.