24 February 2008

EU guidelines on RFID aim to protect privacy

(Reuters)
RFID chips embedded in items ranging from pets to retail products will have to be deactivated at the point of sale to protect purchasers' privacy under draft guidelines proposed by the European Commission. A public consultation is being launched into the "soft law" guidelines that EU information society and media commissioner Viviane Reding hopes will be adopted by the European Union executive to be applied in all the bloc's 27 member states. The consultation will be open until 25 April. The Commission services will then analyse the received contributions and put forward a draft Recommendation for adoption before the summer of 2008.