10 January 2008

UK - Apple to cut UK download prices

Apple has announced that it will cut the price it charges for music downloads in the UK from its iTunes music store within the next six months. The cut will bring the UK into line with the charges in the rest of Europe. Apple currently charges 79 pence per download in the UK, compared with 99 euro cents (74p) in the rest of Europe. EU Competition Commissioner Neelie Kroes welcomed the move, saying that it would "allow consumers to benefit from a truly single market for music downloads". A Commission spokesman said the settlement had been the result of direct talks between Ms Kroes and Apple boss Steve Jobs. see also Commission Press Release.