18 October 2007

US - Media groups challenge Google on copyright

Some of the world’s largest media companies have agreed on a set of standards to govern the way that copyright law and anti-piracy measures should be applied to video and music on the internet – a move that could push them into conflict with Google. The group includes Walt Disney, News Corp, NBC Universal, CBS, Viacom and Microsoft. People involved in the discussions said the intention was to avoid a round of expensive copyright lawsuits with the technology companies that have become distributors of their video online, or relinquishing the matter to Congress, which could impose legislation with unintended consequences. However, the effort also appears to have been designed to gain leverage over Google, whose YouTube site is the largest destination for online video, and has represented a major source of frustration for traditional media companies.