29 September 2007

US - Google defends DoubleClick bid

Google has stepped up its battle to acquire advertising group DoubleClick, as the company's chief legal officer appeared before the US Congress. David Drummond told the Senate hearing that the proposed $3.1bn deal would be beneficial to the public and US enterprise. A subcommittee of the Senate Committee on the Judiciary will decide if the merger risks infringing on privacy and antitrust rules. The attack on Google's planned purchase has been led by key rival Microsoft. The software giant's general counsel, Brad Smith, told the hearing that acquiring DoubleClick would make Google, "the overwhelmingly dominant pipeline for all forms of online advertising."