26 September 2007

UK - Advertisers lure youth market with free calls

(Guardian)
Cash-strapped students will be able to save their money for books and more likely beer with the launch of a new mobile service which offers free calls and texts if customers agree to receive advertising on their phone. Blyk, a startup run by the former president of Finnish mobile firm Nokia, is targeting the key 16-to-24-year old market with free texts and minutes of talktime every month. It has signed up 45 brands from McDonald's and Coca Cola to Boots and L'Oreal who want to target this key demographic.