06 August 2007

UK - Phone-ins - Regaining viewers’ trust is the real issue

Despite a breakdown in trust and an outbreak of "format fatigue" over Big Brother, there is no end in sight for interactive "reality" television, two leading broadcasters have told the FT. With Channel 4 announcing last week that it would stop using premium-rate telephone services for profit and ITV awaiting the outcome of a report into its phone-ins, the reliance of commercial television on participatory programming is under the spotlight.