06 August 2007

UK - Facebook row spurs ban on official ads

(FT)
The Central Office of Information (COI) which co-ordinates advertising for the British government has ordered its internet campaigns to be kept off user-generated pages on social networking websites to avoid marketing next to contentious or offensive content. The policy is designed to spare the British government the fate suffered by several large companies who pulled advertising from Facebook, the popular networking site, after their corporate campaigns were discovered running next to a page with details for the far-right British National party.