08 August 2007

UK - Betting firms agree ad code

(MediaGuardian.co.uk)
The gambling industry has agreed a new marketing code that includes a pre-9pm watershed ban on TV advertising and an end to branding on children's replica football shirts. The voluntary code for socially responsible advertising, supported by 12 industry bodies including the British Casino Association, has been hurriedly drawn up following pressure from the new culture secretary, James Purnell.