01 August 2007

How digital technology is changing the way cinemas work

A rapidly growing number of cinemas are going digital. Over 3,000 North American screens have been converted, nearly two-thirds of them in the past year. Some download films and advertisements via satellite, and others have films delivered on hard drives (which are a lot smaller, lighter and cheaper than big reels of film). America's biggest chains, which have lagged behind, will start to convert cinemas next year. And Europe, which has trailed even further, should catch up thanks to a deal announced this month with two Hollywood studios.