21 July 2007

UK - Fast food brands hit kids online

Fast food brands are getting around laws banning the promotion of unhealthy snacks online, research suggests. New Advertising Standards Association rules prevent the online and offline advertising of fast food to children. But, according to trade magazine New Media Age, fast food brands are targeting kids via games, videos and cartoons on their websites. It accuses brands such as McDonalds, Kinder and Haribo of exploiting a legal loophole in the rules.