03 June 2007

EU - Ministers commit to a vibrant European audiovisual sector without frontiers at Cannes

EU Ministers for Culture gathered at the Cannes International Film Festival to pledge their support for Europe's audiovisual industry at a time when it faces unprecedented change, driven largely by the impact of digital technologies and the resulting change in audience behaviour. The EU Ministers' commitment to the audiovisual sector was underlined by their adoption in yesterday's meeting of the Culture Council, of the Audiovisual Media Services without frontiers directive (see IP/07/706). This will modernise the rules for traditional and emerging audiovisual media services in response to technological change and gives more flexibility to European TV- and filmmakers to produce digital content thanks to more relaxed advertising rules. See also Presenting the new Audiovisual Media Services without frontiers Directive: Frequently asked questions