22 May 2007

Google service chases what's hot and what's not

The art of trend-spotting is set to take a more scientific turn as Google, the world's top Web search company, is expected to unveil a service to track the fastest-rising search queries. Google Hot Trends combines elements of Zeitgeist and Trends--two existing Google products that give a glimpse into Web search habits, but only in retrospect based on weeks-old data.