12 May 2007

Google may use games to analyse net users

(Guardian)
Internet giant Google has drawn up plans to compile psychological profiles of millions of web users by covertly monitoring the way they play online games. The company thinks it can glean information about an individual's preferences and personality type by tracking their online behaviour, which could then be sold to advertisers. Details such as whether a person is more likely to be aggressive, hostile or dishonest could be obtained and stored for future use.