07 April 2007

UK - Blair launches YouTube 'channel'

Tony Blair has launched a Labour Party 'channel' on the YouTube website to communicate directly with voters. In a minute-long video on the channel the prime minister says the website will enable voters to receive 'unmediated' information. The channel also carries messages from Northern Ireland Secretary Peter Hain and Health Secretary Patricia Hewitt. Last year Tory leader David Cameron launched his own video weblog to try to get his message to young people.