22 April 2007

The Marshal Of MySpace

(Business Week)
Just like the Real world, MySpace.com needs an enforcer. The man trying to bring order to the planet's biggest social networking site is a former federal prosecutor named Hemanshu 'Hemu' Nigam. He was hired a year ago to keep MySpace's largely youthful denizens safe from predatory grown-ups--and from one another. For MySpace owner, News Corp., patrolling the virtual streets is not simply a matter of keeping kids safe, it's also crucial if the company is to attract sufficient advertising to help boost profits.