11 March 2007

UK - Brown unveils classification system for new media

A "labelling" system for media content is under way to help parents protect their children from unsuitable content in the digital age, Gordon Brown revealed. The chancellor said that as part of its responsibilities for content regulation and media literacy Ofcom, the industry regulator, will introduce common labelling standards providing information on the type of content, regardless of the medium concerned: cinema, TV, radio, computer games, or the internet. A Treasury spokeswoman was unable to confirm when the scheme will be introduced.